6 Steps for Capturing More Property Management Leads

Know Your Marketing Channels

As mentioned, the real estate space is competitive. Investors need to track prospects from the top to the bottom of the funnel, ensuring a high conversion rate. Our property managers use proven best-in-class lead management solutions, allowing us to determine the source of quality leads. This goes a long way in choosing promising channels and ensuring you connect with your target audience. Nothing is more frustrating than investing in the wrong channels and wasting money and time.

Communicate

Research shows that nearly 50% of leasing calls need to be answered. This means a property owner doesn’t access half of the leads in the pipeline. If a lead falls through the cracks, profit and growth compromise the bottom line. We understand the importance of communication in capturing and converting leads, so our property managers use auto-responders to schedule appointments. Once the prospect knows their message is received, harness marketing automation and AI technology to enhance efficiency.

Enable Self-Serving Schedule

Prospects are constantly looking for a new place. When you provide a platform to book online or in-person tours, you increase a sense of commitment and the likelihood of turning a lead into a lease. The best way to achieve this is by providing booking forms on your website. You can hire a reputable property management company with proven lead management solutions. We can customize strategies to ensure you seamlessly remain on top of every appointment.

Create Better Leasing Experiences

The real estate business is based on customer experience. If you create a customized and personable leasing experience, there’s a high chance of increasing leads. This is a great way to get more leads through the door, increasing your overall conversion rate. Technological advancements in the rental space enhance the leasing experience, allowing prospects to move from the top to the bottom of the funnel. Technologies like online applications provide a seamless and efficient way to capture information and move prospects through the application process.

Stay on Top of Tasks

Owning a rental property comes with many responsibilities, and it is easy for things to slip through the cracks. This usually happens when your to-do lists or tasks are paper-based. You can eliminate inconveniences by digitizing and centralizing tasks, ensuring you capture and convert more leads. We can customize a dashboard that automatically keeps you on top of follow-ups.

Have One Version of the Truth

As with most tasks, information must be accessible online and in a centralized database. This is vital to determine which inquiries have more responses, application status, upcoming tours, and the number of lead-to-lease conversions. A centralized database provides real-time insights into your prospect funnel, allowing you to dig deep into conversions, follow-ups, call logs, engagements, or portfolio levels.

Now that you have strategies to help you capture more leads, contact us at 3 Options Realty and kick start your venture the right way. Please schedule a consultation with our property managers and enjoy excellent services guaranteed to minimize vacancies and boost ROI.