Listing a Georgia Home with Irreconcilable Defects

The next step is to be generous about preparing the property for showing.  Pull out the stops.  The house needs to be such a great offering that no buyer could possibly turn it down.  Make it show like a model home. 

In your marketing materials, express to prospective buyers why you bought.  What was it about this house that sold you?  It might just sell to somebody else for that same reason!  Prominently promote that idea.

The final step is to disclose the defect right up front.  Try to find the advantages and play down the disadvantages.  Both of these are invariably available.  Thoughtfully consider these.  Promote the advantages in your marketing flyer and other marketing systems.

One final point:  Hopefully the sellers got a big concession when they bought.  If not, they cannot realistically expect to recover from that fatal mistake on resale.  It is unlikely that another buyer will duplicate their mistake.  This is a hard pill to swallow but it must be done.  Denying the inevitable will only become more costly to the sellers!  And if sales agents take on the listing without being both brutally honest as well as convincing about the detrimental impact of the defect on the selling potential, the agent will inevitably eat the costs in both time spent and money invested in an unsuccessful marketing process.

Do you need a reliable property management company in your area? Contact 3 Options now.

?Terri Clair
Cumming, Georgia
3 Options Realty, CRMC®  
555 Sun Valley Drive STE H3
Roswell, GA  30076
http://www.3optionsrealty.com
?Terri@3OptionsRealty.com?
678-397-1282 

It doesn't matter where you live in Georgia, whether it be Roswell, Milton, Alpharetta, Johns Creek, Woodstock or any other municipality, these same thoughts apply.